Russian authorities are intensifying efforts to restrict access to widely used digital platforms, with popular messaging services like WhatsApp specifically targeted. This action unfolds against a backdrop of increasing internet outages and digital control measures across the nation. Millions of Russian citizens are reportedly facing significant limitations in their ability to use these applications, impacting their daily communication and access to information. Simultaneously, a new domestic application, identified as ‘Max’, is being extensively and aggressively promoted. This new platform is positioned as a comprehensive ‘super-app’, potentially aiming to consolidate various digital services and serve as a state-sanctioned alternative to the international applications currently facing restrictions. The push for ‘Max’ and the clamping down on existing services represent a notable shift in Russia’s digital ecosystem, reshaping the online experience for its population.