Monday, September 8, 2025
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Anna Wintour was Vogue. Now she’s stepped back, can the magazine stay relevant?

For decades, Anna Wintour was not merely the editor-in-chief of Vogue; she embodied its essence, masterfully steering the publication through shifting cultural landscapes. Her unparalleled ability to anticipate and define the zeitgeist cemented Vogue’s position as an authoritative voice in fashion and culture. This singular vision created an indelible link between Wintour and the magazine’s identity, making her departure from her central editorial role a moment of profound transition for the iconic brand.

As Chloe Malle steps into this formidable position, she inherits a legacy that is both inspiring and challenging. The fashion and media industries have undergone seismic shifts, with digital platforms and evolving consumer behaviors continually reshaping how content is consumed and influence is wielded. Maintaining Vogue’s preeminent status in this fragmented and fast-paced environment presents an undeniable uphill battle. Malle’s task extends beyond merely upholding a standard; it requires re-articulating the magazine’s relevance for a new era, proving that Vogue can continue to lead and define trends without the singular figure who had been its guiding star for so long. The true test will be whether the magazine can forge a new identity, capturing the contemporary spirit with the same prescience that once defined its golden age under Wintour’s command.

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