The North Coast 500, a scenic driving route through the Scottish Highlands, is undergoing a review process as local communities and businesses voice concerns about the impacts of overtourism. The popular “Instagram Highway,” which has seen a significant surge in visitors in recent years, is prompting discussions about its long-term sustainability and potential need for adjustments.
In response to these growing concerns, stakeholders along the NC500 route are being invited to contribute their perspectives on its future development. This initiative aims to gather input from those directly affected by the increased visitor numbers, including residents, hospitality providers, and other local enterprises. The goal is to understand the challenges posed by overtourism, such as strain on infrastructure, environmental impacts, and the experience for locals, and to explore potential solutions.
The review will consider various aspects of the NC500’s operation, with a focus on ensuring a more balanced and sustainable model for tourism. This could involve strategies to manage visitor flow, promote responsible travel, and enhance the benefits of tourism for Highland communities. By actively involving local voices, organizers hope to shape a future for the NC500 that supports both its economic appeal and the well-being of the region.
