Chocolate is getting smaller, more expensive and less chocolatey – and that might leave a bad taste

The holiday season’s beloved chocolate treats are shrinking in size and seeing price increases, a phenomenon commonly known as “shrinkflation.” This trend, impacting everything from candy bars to seasonal confections, means consumers are receiving less product for their money. Beyond the reduced portion sizes, there’s also a noticeable impact on the actual cocoa content within these chocolate items. This dual pressure of smaller quantities and potentially diluted chocolate flavor is creating concern among consumers, who may find the overall experience less satisfying and more costly. The rising cost of raw materials, particularly cocoa beans, is cited as a primary driver for these changes, forcing manufacturers to adjust their product offerings to maintain profitability. This evolving landscape of chocolate products raises questions about consumer expectations and the future of classic holiday indulgences.