Hugo Boss wants Liverpool pet store to change name

Global fashion house Hugo Boss has initiated action against an independent pet shop located in Bootle, Liverpool, demanding that the establishment alter its trading name. The German luxury brand has informed “Boss Pets” that continued use of its current moniker could lead to legal proceedings. This dispute centers on alleged trademark infringement, with Hugo Boss asserting that the pet store’s name is too similar to its own registered brand, potentially causing confusion among consumers. The independent local business now faces the prospect of rebranding or engaging in a legal battle with the multinational corporation.