The pursuit of high-value prizes through prize draws has escalated into a serious addiction for some individuals, pushing them to desperate measures, including severe hunger and the use of inadequate substitutes for essential hygiene products. Gambling support groups are raising urgent concerns about this growing problem. The appeal of winning expensive items such as cars, holidays, and substantial cash amounts is proving to be an irresistible draw, trapping individuals in a cycle of spending with the hope of a big win. This obsession often leads to significant financial strain, neglecting basic needs like food and proper personal care. Experts highlight that the psychological mechanisms at play are similar to those seen in traditional gambling, with the unpredictable nature of prize draws fostering a compulsive behaviour. The potential for a life-changing win overshadows the reality of repeated losses, creating a dangerous feedback loop for those affected. The financial and emotional toll on individuals and their families can be devastating, underscoring the need for increased awareness and support services for this emerging form of addiction.


